Private Preview in Bucharest

Private Preview in Bucharest

PHERES, Italian lifestyle, couture and fine jewelry house, and official jewelry supplier to Her Highness Princess Olga Romanoff, held a private preview at The Athenee Palace Hilton’s palace suite on Thursday, April 4th, 2019.  This marks PHERES’ most recent preview event in Bucharest in years.

In 2013, Forbes Romania awarded PHERES’ Creative Director & CEO, Narcisa Pheres as the ‘most influential woman in business outside the country’ for creating a global luxury brand, with the aim of expanding her passion for luxury fashion and diamond jewelry.

PHERES is back in Romania this time debuting it’s bridal collection and the royal jewelry collection consisting of hearts & arrows diamonds. Every pieces in the PHERES royal collection is inspired by European royal courts’ jewels and captures the cultural richness, as well as bringing a modern take on historical pieces.

As a leading fine jewelry brand featured frequently on Hollywood celebrities, red carpet events and prominent publications, guests will have the chance to see one-of-a-kind pieces of Narcisa Pheres Fine Jewelry. Celebrities including, Madonna, Michelle Obama, Lady Gaga, Rihanna, Kylie Jenner, Jennifer Lopez and more have adorned Narcisa Pheres Fine Jewelry at various red carpet jewelry including  the Golden Globe Awards, Annual Grammy Awards, The Oscars, Screen Actors Guild Awards, American Music Awards, Met Gala and more. The preview also includes an exclusive viewing of the upcoming 46th Annual Daytime Emmy Awards jewelry before being sent to Los Angeles.

In addition, this private preview in Bucharest marks the launch of PHERES’ ready-to-wear fine jewelry line. The jewelry line intertwines the beauty of modern shapes and lines and combine it with the artisanal skills of  fine jewelry. The pieces will be at an affordable price range between US $2000-$5000. This affordable fine jewelry collection will be presented at the June JCK Vegas Show and September Hong Kong Jewelry show to worldwide buyers. This line is to be distributed commercially amongst stores, boutiques and trade shows.

Thank you to all our guests and press members for attending this event. It was wonderful to share our creative journey with you. 

Also, a big thank you to Yolo Media for helping organize this event!